Branding Guidelines

The way we present our brand to the world, says everything about our identity and purpose, without ever really saying a word. Our colors, typography and logo have been meticulously placed together by professionals in the industry so that when someone sees our collateral, they know exactly who we are. That’s why we’ve put together this guide with all the elements you’ll need to present our brand the way it was intended to be presented on your own posters, news releases, etc.

You will use the following when introducing color into any AFE collateral. AFE Red is our primary color. This means that you should keep this color in mind first, when designing for our brand. Please also remember to keep design clean and open. Make good use of white space – do not clutter the design. Our design is minimalistic and modern.