Branding Guidelines

You may have noticed an updated version of Armed Forces Entertainment’s long-standing logo, Mr. Entertainment, on new tour promotional materials. We have recently refreshed our logo and branding with updated design elements, which are available under the Branding Guidelines section of armedforcesentertainment.com. Please utilize this for any new materials moving forward (these will already be added to any materials downloaded from the Promo section of the website).

Thank you for your assistance in helping AFE roll out these recent changes as we work together to bring world-class entertainment to our men and women in uniform.

The way we present our brand to the world, says everything about our identity and purpose, without ever really saying a word. Our colors, typography and logo have been meticulously placed together by professionals in the industry so that when someone sees our collateral, they know exactly who we are. That’s why we’ve put together this guide with all the elements you’ll need to present our brand the way it was intended to be presented on your own posters, news releases, etc.

You will use the following when introducing color into any AFE collateral. AFE Red is our primary color. This means that you should keep this color in mind first, when designing for our brand. Please also remember to keep design clean and open. Make good use of white space – do not clutter the design. Our design is minimalistic and modern.