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Promotional Marketing Kit

Learn how to use Armed Forces Entertainment’s assets

The Brand Elements make up our visual Brand Language. We need a Brand Language to design experiences that communicate who Armed Forces Entertainment is.

The following elements can be used to create individual posters for your Armed Forces Entertainment-produced shows, or in concert with elements your marketing team is creating to promote a larger event or festival. We will continue to provide completed posters for each tour group, but you now have the option of creating your own version with the components provided on this site. Below you will find poster samples, required poster fonts (as indicated in the Armed Forces Entertainment Brand Guidelines book), entertainer-approved images, biographical information for entertainers, entertainer-approved news releases, and Armed Forces Entertainment graphics and style standards.

AFE Brand Guideline Book Download Brand Guidelines >


Armed Forces Entertainment Taglines

In some cases it is acceptable to include the taglines “Good times front and center,” “Down range, center stage” or “Where stars earn their stripes” with the AFE signature. These elements are in a fixed relationship to each other and should not be repositioned or altered. Appropriate use of taglines can help reinforce a particular message, position or characteristic of a brand.

The logo is available in the following formats below.

Good Times Front and Center

This phrase is used as a positioning line on materials that address general military audiences such as materials intended for installation promotion.

Down Range, Center Stage

This phrase is used as a positioning line on materials that address the military in Southwest Asia only.

Where Stars Earn Their Stripes

This phrase is used as a positioning line only when addressing the entertainment market.


Armed Forces Entertainment Colors

Use these colors when introducing color into any Armed Forces Entertainment material. The red is our primary highlight color and should be considered first when designing branded materials. Be mindful of the use of whitespace, compositions should feel light and open.

AFE Red
C 0 M 100 Y 99 K 4
R 227 G 27 B 35
HEX: e31b23
PMS: 1797 C
AFE Black
C 0 M 0 Y 0 K 100
R 0 G 0 B 0
HEX: 000000
PMS: Process Black C
AFE White
C 0 M 0 Y 0 K 0
R 225 G 225 B 225
HEX: ffffff

Typography

In order to build brand equity, it is vital that a graphic consistency be maintained from project to project, as well as from site to site. The following is a list of approved fonts that should be considered when composing a project.

AFE Advert Font
AFE Rubber Stamp Font
AFE Gotahm Font

Tour Poster Samples

The following is a sample of how to incorporate necessary support sponsors logos into needed creative materials. Permission to have a logo on promotional material must be approved by Armed Forces Entertainment. The support logo must be no larger than 40% the size of the positioned Armed Forces Entertainment logo. This rule applies to all forms of creative materials, and all forms of media. Additionally, a disclaimer saying, “No official endorsement intended” will be added to each promotional item involving an outside logo.

AFE Poster Samples

This is an example of a blank poster template that is provided by Armed Forces Entertainment.

AFE Poster Samples Filled In

This is an example of how to use our poster template. Note the large typography so that it is easily readable from a distance. It also has minimal copy as to not get busy and there is a heirarachy of information, a large header in Rubber Stamp, a subhead in Advert and smaller support copy in Gotahm.


Tour Poster Samples

In order to sustain and continue to build the Armed Forces Entertainment brand, it is vital that graphic consistency be maintained across these projects and across all sites. Please download and follow the Armed Forces Entertainment Brand Guidelines book when producing Armed Forces Entertainment branded marketing pieces.

Because Armed Forces Entertainment must keep a record of all marketing materials produced on behalf of our entertainers, please e-mail all completed posters to info@armedforcesentertainment.com for archival.

For specific questions about the Brand Guidelines, please contact Clara Guerrero from Roger Christian & Company.

Still not finding what you need?

Promotional Marketing Kit

Learn how to use Armed Forces Entertainment’s assets

The Brand Elements make up our visual Brand Language. We need a Brand Language to design experiences that communicate who Armed Forces Entertainment is.

The following elements can be used to create individual posters for your Armed Forces Entertainment-produced shows, or in concert with elements your marketing team is creating to promote a larger event or festival. We will continue to provide completed posters for each tour group, but you now have the option of creating your own version with the components provided on this site. Below you will find poster samples, required poster fonts (as indicated in the Armed Forces Entertainment Brand Guidelines book), entertainer-approved images, biographical information for entertainers, entertainer-approved news releases, and Armed Forces Entertainment graphics and style standards.

AFE Brand Guideline Book Download Brand Guidelines >


Armed Forces Entertainment Taglines

In some cases it is acceptable to include the taglines “Good times front and center,” “Down range, center stage” or “Where stars earn their stripes” with the AFE signature. These elements are in a fixed relationship to each other and should not be repositioned or altered. Appropriate use of taglines can help reinforce a particular message, position or characteristic of a brand.

The logo is available in the following formats below.

Good Times Front and Center

This phrase is used as a positioning line on materials that address general military audiences such as materials intended for installation promotion.

Down Range, Center Stage

This phrase is used as a positioning line on materials that address the military in Southwest Asia only.

Where Stars Earn Their Stripes

This phrase is used as a positioning line only when addressing the entertainment market.


Armed Forces Entertainment Colors

Use these colors when introducing color into any Armed Forces Entertainment material. The red is our primary highlight color and should be considered first when designing branded materials. Be mindful of the use of whitespace, compositions should feel light and open.

AFE Red
C 0 M 100 Y 99 K 4
R 227 G 27 B 35
HEX: e31b23
PMS: 1797 C
AFE Black
C 0 M 0 Y 0 K 100
R 0 G 0 B 0
HEX: 000000
PMS: Process Black C
AFE White
C 0 M 0 Y 0 K 0
R 225 G 225 B 225
HEX: ffffff

Typography

In order to build brand equity, it is vital that a graphic consistency be maintained from project to project, as well as from site to site. The following is a list of approved fonts that should be considered when composing a project.

AFE Advert Font
AFE Rubber Stamp Font
AFE Gotahm Font

Tour Poster Samples

The following is a sample of how to incorporate necessary support sponsors logos into needed creative materials. Permission to have a logo on promotional material must be approved by Armed Forces Entertainment. The support logo must be no larger than 40% the size of the positioned Armed Forces Entertainment logo. This rule applies to all forms of creative materials, and all forms of media. Additionally, a disclaimer saying, “No official endorsement intended” will be added to each promotional item involving an outside logo.

AFE Poster Samples

This is an example of a blank poster template that is provided by Armed Forces Entertainment.

AFE Poster Samples Filled In

This is an example of how to use our poster template. Note the large typography so that it is easily readable from a distance. It also has minimal copy as to not get busy and there is a heirarachy of information, a large header in Rubber Stamp, a subhead in Advert and smaller support copy in Gotahm.


Tour Poster Samples

In order to sustain and continue to build the Armed Forces Entertainment brand, it is vital that graphic consistency be maintained across these projects and across all sites. Please download and follow the Armed Forces Entertainment Brand Guidelines book when producing Armed Forces Entertainment branded marketing pieces.

Because Armed Forces Entertainment must keep a record of all marketing materials produced on behalf of our entertainers, please e-mail all completed posters to info@armedforcesentertainment.com for archival.

For specific questions about the Brand Guidelines, please contact Clara Guerrero from Roger Christian & Company.

Current Tours


Branded Assets


Still not finding what you need?

Promotional Marketing Kit

Learn how to use Armed Forces Entertainment’s assets

The Brand Elements make up our visual Brand Language. We need a Brand Language to design experiences that communicate who Armed Forces Entertainment is.

The following elements can be used to create individual posters for your Armed Forces Entertainment-produced shows, or in concert with elements your marketing team is creating to promote a larger event or festival. We will continue to provide completed posters for each tour group, but you now have the option of creating your own version with the components provided on this site. Below you will find poster samples, required poster fonts (as indicated in the Armed Forces Entertainment Brand Guidelines book), entertainer-approved images, biographical information for entertainers, entertainer-approved news releases, and Armed Forces Entertainment graphics and style standards.

AFE Brand Guideline Book Download Brand Guidelines >


Armed Forces Entertainment Taglines

In some cases it is acceptable to include the taglines “Good times front and center,” “Down range, center stage” or “Where stars earn their stripes” with the AFE signature. These elements are in a fixed relationship to each other and should not be repositioned or altered. Appropriate use of taglines can help reinforce a particular message, position or characteristic of a brand.

The logo is available in the following formats below.

Good Times Front and Center

This phrase is used as a positioning line on materials that address general military audiences such as materials intended for installation promotion.

Down Range, Center Stage

This phrase is used as a positioning line on materials that address the military in Southwest Asia only.

Where Stars Earn Their Stripes

This phrase is used as a positioning line only when addressing the entertainment market.


Armed Forces Entertainment Colors

Use these colors when introducing color into any Armed Forces Entertainment material. The red is our primary highlight color and should be considered first when designing branded materials. Be mindful of the use of whitespace, compositions should feel light and open.

AFE Red
C 0 M 100 Y 99 K 4
R 227 G 27 B 35
HEX: e31b23
PMS: 1797 C
AFE Black
C 0 M 0 Y 0 K 100
R 0 G 0 B 0
HEX: 000000
PMS: Process Black C
AFE White
C 0 M 0 Y 0 K 0
R 225 G 225 B 225
HEX: ffffff

Typography

In order to build brand equity, it is vital that a graphic consistency be maintained from project to project, as well as from site to site. The following is a list of approved fonts that should be considered when composing a project.

AFE Advert Font
AFE Rubber Stamp Font
AFE Gotahm Font

Tour Poster Samples

The following is a sample of how to incorporate necessary support sponsors logos into needed creative materials. Permission to have a logo on promotional material must be approved by Armed Forces Entertainment. The support logo must be no larger than 40% the size of the positioned Armed Forces Entertainment logo. This rule applies to all forms of creative materials, and all forms of media. Additionally, a disclaimer saying, “No official endorsement intended” will be added to each promotional item involving an outside logo.

AFE Poster Samples

This is an example of a blank poster template that is provided by Armed Forces Entertainment.

AFE Poster Samples Filled In

This is an example of how to use our poster template. Note the large typography so that it is easily readable from a distance. It also has minimal copy as to not get busy and there is a heirarachy of information, a large header in Rubber Stamp, a subhead in Advert and smaller support copy in Gotahm.


Tour Poster Samples

In order to sustain and continue to build the Armed Forces Entertainment brand, it is vital that graphic consistency be maintained across these projects and across all sites. Please download and follow the Armed Forces Entertainment Brand Guidelines book when producing Armed Forces Entertainment branded marketing pieces.

Because Armed Forces Entertainment must keep a record of all marketing materials produced on behalf of our entertainers, please e-mail all completed posters to info@armedforcesentertainment.com for archival.

For specific questions about the Brand Guidelines, please contact Clara Guerrero from Roger Christian & Company.

Current Tours


Branded Assets


Still not finding what you need?

Promotional Marketing Kit

Learn how to use Armed Forces Entertainment’s assets

The Brand Elements make up our visual Brand Language. We need a Brand Language to design experiences that communicate who Armed Forces Entertainment is.

The following elements can be used to create individual posters for your Armed Forces Entertainment-produced shows, or in concert with elements your marketing team is creating to promote a larger event or festival. We will continue to provide completed posters for each tour group, but you now have the option of creating your own version with the components provided on this site. Below you will find poster samples, required poster fonts (as indicated in the Armed Forces Entertainment Brand Guidelines book), entertainer-approved images, biographical information for entertainers, entertainer-approved news releases, and Armed Forces Entertainment graphics and style standards.

AFE Brand Guideline Book Download Brand Guidelines >


Armed Forces Entertainment Taglines

In some cases it is acceptable to include the taglines “Good times front and center,” “Down range, center stage” or “Where stars earn their stripes” with the AFE signature. These elements are in a fixed relationship to each other and should not be repositioned or altered. Appropriate use of taglines can help reinforce a particular message, position or characteristic of a brand.

The logo is available in the following formats below.

Good Times Front and Center

This phrase is used as a positioning line on materials that address general military audiences such as materials intended for installation promotion.

Down Range, Center Stage

This phrase is used as a positioning line on materials that address the military in Southwest Asia only.

Where Stars Earn Their Stripes

This phrase is used as a positioning line only when addressing the entertainment market.


Armed Forces Entertainment Colors

Use these colors when introducing color into any Armed Forces Entertainment material. The red is our primary highlight color and should be considered first when designing branded materials. Be mindful of the use of whitespace, compositions should feel light and open.

AFE Red
C 0 M 100 Y 99 K 4
R 227 G 27 B 35
HEX: e31b23
PMS: 1797 C
AFE Black
C 0 M 0 Y 0 K 100
R 0 G 0 B 0
HEX: 000000
PMS: Process Black C
AFE White
C 0 M 0 Y 0 K 0
R 225 G 225 B 225
HEX: ffffff

Typography

In order to build brand equity, it is vital that a graphic consistency be maintained from project to project, as well as from site to site. The following is a list of approved fonts that should be considered when composing a project.

AFE Advert Font
AFE Rubber Stamp Font
AFE Gotahm Font

Tour Poster Samples

The following is a sample of how to incorporate necessary support sponsors logos into needed creative materials. Permission to have a logo on promotional material must be approved by Armed Forces Entertainment. The support logo must be no larger than 40% the size of the positioned Armed Forces Entertainment logo. This rule applies to all forms of creative materials, and all forms of media. Additionally, a disclaimer saying, “No official endorsement intended” will be added to each promotional item involving an outside logo.

AFE Poster Samples

This is an example of a blank poster template that is provided by Armed Forces Entertainment.

AFE Poster Samples Filled In

This is an example of how to use our poster template. Note the large typography so that it is easily readable from a distance. It also has minimal copy as to not get busy and there is a heirarachy of information, a large header in Rubber Stamp, a subhead in Advert and smaller support copy in Gotahm.


Tour Poster Samples

In order to sustain and continue to build the Armed Forces Entertainment brand, it is vital that graphic consistency be maintained across these projects and across all sites. Please download and follow the Armed Forces Entertainment Brand Guidelines book when producing Armed Forces Entertainment branded marketing pieces.

Because Armed Forces Entertainment must keep a record of all marketing materials produced on behalf of our entertainers, please e-mail all completed posters to info@armedforcesentertainment.com for archival.

For specific questions about the Brand Guidelines, please contact Clara Guerrero from Roger Christian & Company.

Current Tours


Branded Assets


Still not finding what you need?